Ignore Investment Tips from Stock Message Boards, Say Researchers
Sell IBM today. In fact, sell it now.$131.80. It ain't gettin' better than that.Life is great.Sentiment: Strong SellThis confident and cheery posting on Yahoo! Finance on August 9, 2010, is from...
View ArticlePredicting Innovation Winners and Losers: Start with the Design
If there were a National Museum of Failed Products, the display cases would be full, but would anyone come?On display might be the Apple Newton PDA (right), Macintosh TV, the New Coke (and to be fair,...
View ArticleExperts Say Full Financial Disclosure Is More a Warning Sign Than a Protection
Requiring financial advisors to disclose potential conflicts of interest has actually resulted in worse advice being given to investors. That was the insight delivered by McCombs School of Business...
View ArticleSelling Your Brand in Africa
Could your brand thrive in an African village? I try to imagine Sam Walton considering that question back in the 1960s as he launched the first Wal-Mart in Rogers, Arkansas. Whether or not he saw that...
View ArticleRunning on a Glasstire: Rainey Knudson on Texas Art and the Social Entrepreneur
"There is nothing like Glasstire in Texas. There's not anything like Glasstire in most of the country."read more
View ArticleConsumers Mistrust Green Products, but Won't Admit It
After years on the sidelines, sustainability seems poised to become a significant market trend, but two researchers from the University of Texas at Austin say marketers should carefully evaluate...
View ArticleThe Perils of Doing Your Own Research
Be careful of that research you gather. You might only hear the voice in your own head!It turns out we're not so good at doing our own research. According to experts, even when we think we have...
View ArticleProving Marketing ROI in Ways the CFO Will Understand
Dr. Ramesh Rao believes marketing provides a solid return on investment, but don't ask him to acknowledge its value based on industry assumptions or gross sales figures.read more
View ArticleWho Me, an Inside Trader? Four Ways to be Guilty of Illegal Stock Trading
Some have argued that insider trading has its positives (among other reasons, as a quick signal to the market), but in most of the developed world it is severely frowned upon and is punishable by...
View ArticleThree Ways to Make Your Brand Disaster-Proof
How resilient is your company brand? Could it survive two employees who decide to videotape themselves doing disgusting things with the food in your restaurant’s kitchen? Ask Domino’s Pizza how that...
View ArticleU.S. CEOs More Likely to be Fired When the Going Gets Tough
Chief executives in the United States, Canada and Australia generally enjoy fewer constraints and exercise more influence on the firm than their counterparts in other areas of the world, particularly...
View ArticleSmart Use of Data Drives Dollars
“Peer inside any Fortune 1000 company and you’ll see data everywhere, most of it quite timely and accurate,” says IT researcher Anitesh Barua. “But data doesn’t give you competitive advantage. For that...
View ArticleChief Marketing Obstacles: The Treacherous Trail to CMO Success
Donald Richards (name changed) knew he was in trouble when the topic of brand reinvigoration was raised by a consultant hired by his CEO.“I was all in favor of a renewed focus on marketing and brand,”...
View ArticlePaterno's Inferno: Five Attitudes That Can Drag Your Reputation to Hell
It was a scene pulled from a nightmare. A Penn State graduate assistant allegedly witnessed a young boy, about 10 years old, being sexually brutalized in the locker room showers by the football team’s...
View ArticleWhy Social Media Relationships Matter in B2B
Social media is great for Coke, but what about JSR Micro? One has billions of thirsty customers worldwide, the other makes customized chemicals for a small cadre of high performance chip manufacturers....
View ArticleReputation Alert – Does Your Brand Kill Polar Bears?
What is the true cost of your company’s product? Behind the simple economic analysis of materials, labor, marketing and distribution lurks the more complicated question of your brand’s social and...
View ArticleBreaking Gridlock and Solving Problems: Lessons from the Global Warming Debate
Environment and energy policy expert David G. Victor has been on the front lines of global environmental diplomacy for more than 20 years, so your ears perk up when he says, “The effect of all...
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